Started as a non-governmental initiative promoting traditional Mongolian heritage.
2015
Established HUSUG brand under QNS LLC, laying the foundation for natural wool-based products.
2017
Recognized as “Startup of the Year” by the Mongolian National Chamber of Commerce and Industry.
2018
Opened our official branded store at Shangri-La Mall in Ulaanbaatar, operating continuously to this day. This store remains our primary domestic retail location, showcasing seasonal and signature collections under the HUSUG name
2022
Launched the Happy Feet project—1,500 pairs of new-design wool felt baby shoes sold within the year.
2025
Entered international markets, starting direct sales of our own branded products abroad under the HUSUG name.
My little one’s feet have never been snugger—these Husug baby moccasins are beautifully soft and cosy. Plus, they stay on even when she’s crawling everywhere!
EmilyCustomer
These handcrafted Husug moccasins are the most comfortable shoes I’ve ever owned. The pure Mongolian wool keeps my feet cozy all day, and knowing I’m supporting local herders and artisans makes every step feel meaningful.
SophieCustomer
Fantastic quality and so adorable! My baby looks utterly charming in her Husug shoes, and I love knowing they’re ethically crafted.”
Husug is a Mongolian luxury brand that handcrafts eco-friendly footwear using traditional techniques
Husug began in rural Mongolia to preserve nomadic craftsmanship and empower local artisans. Founded by sisters Namuun and Sarnai, we create eco-friendly footwear that blends tradition, design, and social impact.
Every product is handmade in Mongolia using felt, wool, and leather from free-roaming livestock. Your purchase directly supports rural families and preserves cultural heritage—one step at a time.
We’re passionate about turning ancient Mongolian craftsmanship into something the world can wear with pride. Every stitch tells a story—of herders, artisans, and centuries of tradition passed down by hand.
Since 2013, Husug has transformed tradition into timeless design—crafting sustainable footwear while uplifting the hands behind each pair.
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At Husug, every product is more than just footwear—it’s a piece of Mongolia’s soul. Handcrafted by skilled artisans using eco-friendly materials like felt, wool, and vegetable-tanned leather, our shoes are designed to honor tradition while serving modern comfort and style.
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